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#DesignForward Day 10 – Finding Balance in Creativity & Research

Uncover the Real Problem!

As we continue to navigate the intricate dance of content creation, engaging online, operational tasks, and beyond, the quest for balance remains at the forefront. 

Today, let’s delve into a vital aspect of this journey: the art of research and its impact on our creative process.

The Power of Deep Research in Creativity

We often think of creativity as a spontaneous burst of inspiration, but the truth is, it’s deeply rooted in diligent research. This is something both Thomas and Simon emphasize in their unique processes. Thomas starts by researching as far back as possible, seeking patterns and evidence to uncover the real problem. His approach to pattern recognition, such as exploring past Olympic cauldrons, is a testament to understanding what truly matters.

Simon, on the other hand, begins with the problem itself. He doesn’t rush to solve it; instead, he digs deeper. Why did something happen? Why is there a resistance to a particular idea? Simon’s journey often leads him to anthropology and biology because understanding the ‘why’ behind trust and human interaction often lies in these fields.

Applying Their Strategies to Our Work

Incorporating these strategies into our own work means not being afraid of going down the wrong path. Sometimes, what seems like a waste of time is actually a crucial step in finding the right path. It’s about embracing the process of discovery, even if half of our research might seem irrelevant at first.

Balancing Time: Content Writing vs. Creative Exploration

Like many of you, I’ve found that time blocking and structuring days specifically for content and meetings can be helpful. However, challenges still arise, and that’s where our creativity in balancing time comes into play. It’s a fun and ongoing process of trial and error, finding what works best for us in our unique environments.

Moving Forward with Insight & Balance

As we move forward, let’s remember the importance of digging deep into our research. It’s not just about finding answers; it’s about uncovering the real, underlying issues that drive our creative pursuits. Let’s embrace the journey, knowing that each step, each ‘wrong’ turn, is guiding us towards more meaningful and impactful creations.

I’d love to hear how you balance your creative and operational tasks, and how deep research plays a role in your work. Share your experiences and join the conversation as we continue to explore #DesignForward together!

Keep creating and exploring!

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Explore “Humanize” Book by Thomas
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Read Simon’s “Start With Why” Book
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